The Lucky Biz Podcast Episode 9: The Benefits of Blogging for Small Businesses
Blogging isn't just for Youtubers and angsty teens any more my babe! In this episode we'll be chatting about all the many benefits of blogging as a small business owner. We'll also give you some useful tips for where to get started if blogging feels like a mountain of a task.
Unfortunately there’s no video for this episode, but you can listen on Spotify below.
Listen to ‘Why We’re Big Believers in ‘Doing It Yourself’ as a Small Business Owner’ on Spotify
In this episode of The Lucky Biz Podcast, Naomi & Louise are discussing the many benefits of regular blogging for small business owners. From boosting your SEO to sharing your unique expertise, listen and learn how blogging can help your small business.
Here are some key points we cover:
Blogging is Great for Your Website SEO
We talk through SEO essentials like long tail keywords, how blogs help you to get specific and rank on Google for different things. We also talk about blogging as a traffic driver that brings people to your site through SEO, social media, Pinterest etc.
Regular Sets Your Business Up as an Industry Leader
Blogging helps you show off expertise, build an audience, make a name for yourself, and supports your customer service by answering key questions. Blogging also strengthens your brand and gives plenty of opportunities for partnerships and collaborations.
Blogging Acts as an Easy Top of Your Marketing Funnel
By linking posts to freebies or low ticket offers, you can bring in more leads and get more people onto your email marketing lists.
Blogging Offers Long-Term Value and Cost-Effectiveness
Unlike some other forms of marketing, blog posts have a long lifespan. Once published, they continue to attract organic traffic and generate leads over time. This longevity makes blogging a cost-effective strategy as it offers ongoing benefits without significant additional investment.
Not sure what to blog about? Here's some tips to get you started
Write case studies for previous projects - even interview past clients!
Write opinion pieces on news from your industry. Instagram update dividing people? Blog about it! New legislature that not enough people know about? Blog about it!
Use online tools like answerthepublic to find out what people are searching and blog about those topics
Answer common questions your asked
Write about what is new in your industry
Day in the life of your business
