In this podcast episode your hosts Naomi and Louise from Lucky Night Studio (that’s us!), discuss the importance of selling products through your own small business website rather than relying solely on marketplaces.

We’ll be highlighting the many benefits of controlling your own platform by having a website, the need for clear product descriptions and high-quality images, and the power of emotional selling by focusing on the benefits of the product rather than strictly on the features. Throughout the episode we’ll be stressing the significance of effective SEO practices and how it's crucial to drive traffic to your website, suggesting various methods such as using social media, influencer marketing, email marketing, and paid advertisements.

We’ll also emphasise the importance of optimising your small business website design for user clarity, reducing friction in the buying process, maintaining a clear focus, and motivating customers to make purchases.

Finally, we’ll discuss the importance of relevance in tailoring your website content and marketing to your target audience. Tune in for this valuable episode, providing key insights for businesses looking to boost their online product sales.

Watch ‘How to Sell More Products Through Your Website’ on Youtube

Listen to ‘How to Sell More Products Through Your Website’ on Spotify

In this podcast episode, Naomi & Louise from Lucky Night Studio are chatting about all things product business, and how to boost product sales through your website. Together, we’ll cover:

Independent Websites Over Marketplaces

Selling through your own website offers more control. Avoid high marketplace fees and changes in terms and algorithms.

Choosing the Right Website Platform

Platforms like Shopify and Squarespace are recommended. Select a platform that suits your business, integrates online and in-person sales, and streamlines inventory management.

Top Tips for Effective Online Sales

Prioritise high-quality product images and detailed yet digestible descriptions. Focus on emotional benefits to resonate with customers, not just product features.

Boosting Website Conversion Rates

Follow the five elements for improving conversions: clarity, reduced friction, maintaining focus on one call to action, motivation through language, and relevance to your target audience.

Driving Traffic and Effective Marketing

Understand the standard e-commerce conversion rate is around 1%. Make use of various channels for driving traffic, including social media, influencer marketing, email marketing, advertisements, and affiliate marketing.