If you’ve used Squarespace before, you’ll know that they provide free templates for their users to create websites from. Premium templates, like those sold in our shop, are an amazing resource for small business owners looking to create their own websites. If you’re wondering why you’d pay for a premium Squarespace template rather than just use the free resources on offer, read on!

Professional quality website design at a fraction of the cost

The first huge benefit of opting for a premium Squarespace template over it’s free counterparts is the level of design expertise included with each. Choosing to pay a little extra for a premium Squarespace theme means you can make a design selection that is industry specific. Squarespace’s free theme options are beautifully designed, but intentionally vague and sparse to make them as mouldable as possible for as many people as possible. When you purchase a premium Squarespace theme you can choose a professional design that is specific to your business industry or style, meaning you can get a professional, targeted web design service for a fraction of the cost.

You also get a lot more choice over your designer when you opt to purchase a premium Squarespace theme rather than using a free template option. This means that you can shop around and find a designer with a style that most suits your brand personality, rather than just making do with whatever is on offer from Squarespace.

A more unique website theme that’s used by fewer small business owners

Squarespace is an incredibly popular DIY website builder, particularly with small business owners. As of now (July 2023) they have 4.3 million users worldwide and just over 100 free website themes. This amount of templates may sound a lot, but (pretending all free themes are used equally) that means each template is being used by 40,000 people. Not exactly a unique, on-brand website.

Choosing to invest in a premium Squarespace theme lowers the likelihood of you having the same website as a competitor drastically. As a small business, one of your greatest assets is your unique brand as that’s how you’ll be remembered and stand out from other businesses like yours. A premium Squarespace theme is a cost-effective way of ensuring your small business website feels unique, memorable and on-brand.

A helpful and more targeted approach to website content for your small business

As we mentioned above, Squarespace free templates are kept intentionally vague and lacking in content to make them accessible to the widest group of people possible. Premium Squarespace themes are different, in that they will usually have been designed with a much narrower user base in mind. For example, many of our premium Squarespace templates have been designed with the female service provider in mind, so we can get pretty specific with the content in the template. This has allowed us to create our effective content prompt system, so you can write high-converting copy for your website in a fraction of the time. Because we have a specific customer base in mind (unlike Squarespace, who’s free template options need to work for everyone) we can create experiences that are much more helpful to small businesses, leading to a better website for you when using a premium Squarespace theme from our store.

Using a premium Squarespace theme means easier set up & improved support

At least, it should! This is why it’s so important that you pick the right design studio for your premium Squarespace website template. Our range of premium themes all come with a step-by-step video course detailing exactly how to set up, customise and launch your brand new Squarespace website. We also include 3 months email support as standard should you get really stuck. If you do make the decision to purchase a premium Squarespace theme for your small business website, make sure you’re purchasing from a reputable source that offers a good level of guidance and support.

Buying a premium website theme from a Squarespace Circle member will grant you bonus extras

Squarespace provide some great perks for designers who choose to work with their platform. If web designers have 3 or more live websites with Squarespace, they become Squarespace Circle members, which means they are able to pass on some perks to you, their customers! As Squarespace Circle members ourselves, some of the benefits you receive if you purchase a premium Squarespace theme from us include:

• 6 month free trial with Squarespace rather than the usual 14 days

• 20% off your first year of Squarespace when purchasing an annual plan

• A free domain name for one year

• Other promotions that run throughout the year