SEO Miniseries Part 3: Accessibility in Web Design - What is it & Why is it Important for SEO?

In today's SEO Miniseries episode of The Lucky Biz Podcast, we explore the crucial topic of web design accessibility—real-life inclusivity in web design terms. Ensuring your website content is easily accessible involves factors such as legible fonts, plenty colour contrast, and a sensible user journey. From screen readers to mobile users, we discuss the importance of adaptability to varying needs and the significance of visible text. Remember, if even a hint of confusion arises from your content, many people out there may be missing the message altogether.

We also unravel the power of alt text as a tool to enhance website accessibility.

Beyond aiding screen readers, alt text plays a pivotal role in image searches and communicates content details to search engines. We emphasise the value of descriptive alt text over keyword stuffing, as clarity triumphs in the pursuit of making your website universally accessible.

Moving on to the challenges posed by links and calls-to-action, we address the delicate balance between showcasing personality and ensuring crystal-clear communication. Navigating the thin line between flair and clarity, we caution against unpleasant surprises and encourage utilizing surrounding text for personality expression while maintaining directness in links. Accessibility is not just about design—it's about making your website usable for the broadest audience, considering language diversity, cognitive differences, and various user needs.

Our final segment focuses on page structure and organization, advocating for transparency and simplicity. Clear page naming, logical grouping of services, and prioritizing essential content at the top enhance user experience. As we wrap up, we stress the importance of a mobile-friendly design, providing key tips for optimal mobile experience. In a world where around 60% of users access websites via mobile devices, we explore practices to ensure seamless navigation and engagement for all users, regardless of their device.

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What We’ll Discuss During Part 3 of Our SEO Podcast Miniseries

Universal Accessibility

Ensure web content is easily digestible for diverse users with legible fonts, proper color contrast, and a user-friendly journey, catering to various needs including those using screen readers and mobile devices.

Alt Text Mastery

Harness the power of descriptive alt text on images to aid screen readers, enhance image searches, and communicate content details to search engines, emphasizing clarity over keyword stuffing.

Link and CTA Clarity

Strike a balance between showcasing personality and maintaining link clarity to avoid unpleasant surprises. Utilize surrounding text for expression while keeping links and calls-to-action straightforward for a universally accessible experience.

Organised Page Structure

Name pages clearly, group services logically, and prioritize essential content at the top for transparent and user-friendly page structures. This aids users in understanding the content and ensures a seamless browsing experience.

Mobile Optimisation

Prioritize mobile user experience by placing important content at the top, ensuring clickable elements are appropriately sized with enough spacing, and optimizing images for quicker loading. Consider the 60% of users accessing your site via mobile devices to avoid alienating any audience.

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