Welcome to the 4th and final instalment of our SEO podcast miniseries! The third and final part of the humanistic approach to SEO we've discussed throughout this miniseries is authority. Authority is something you work on with your website after you’ve gone live. So research is obviously the initial phase, accessibility is interwoven into the design and build portion of creating your website and then authority comes once your website is live and in the world.

In today's SEO Miniseries episode of The Lucky Biz Podcast, we explore the crucial topic of web design accessibility—real-life inclusivity in web design terms. Ensuring your website content is easily accessible involves factors such as legible fonts, plenty colour contrast, and a sensible user journey.

Welcome back to Part Two of our SEO Miniseries! We’re Naomi and Louise, and today's focus is on the crucial aspect of market research in SEO. Market research, in SEO terms, involves gathering specific information about your target audience, including demographics, social platforms usage, spending habits, and more. The goal is to be as specific as possible, creating a niche that caters to your exact dream customer.

Welcome to Part One of our SEO miniseries at Lucky Night Studio, where Naomi and Louise demystify SEO and share why it's such a powerful tool for small businesses. SEO, or search engine optimisation, is about enhancing your website to be discovered by search engines like Google. In this episode we’ll discuss how SEO is not a tech puzzle; it's user-centred marketing, focusing on providing an excellent experience for human users.

Join us as we wrap up Season 1 of The Lucky Biz podcast and bid farewell to 2023 in our final episode of the year. Today, we're taking a moment to reflect on the big moments of the year, sharing our experiences, and setting the stage for what's to come in 2024. Exciting, right?

During this episode, we’re chatting all about getting visible on social media in 2024 as a small business owner. In this episode we're chatting to Han Mosby about how to show up for your audience and sell out your offers using social media in 2024! Han aka @socialhan is a digital marketing expert who focuses on blending creativity with strategy to get the best results for her clients.

On this episode we're thrilled to be joined by copy queen and small business superstar Tasmin Lofthouse! Tasmin is a conversion copywriter, messaging strategist and the founder of Fika Digital. We’ll be chatting about the importance of personality in your copywriting, how you can build this personality using a data-first approach and much more.

In this episode of The Lucky Biz Podcast, hosts Naomi and Louise from Lucky Night Studio (that’s us!) are tackling an issue that plagues so many of us as female founders. That’s right babe, it’s perfectionism! We’ll be asking some big questions around being a perfectionist, like ‘is it really just procrastination?’ and ‘how can I get out of my own way as a business owner?’.

In this episode of The Lucky Biz Podcast, hosts Naomi and Louise from Lucky Night Studio (that’s us!) are joined by special guest Elle Williamson, The Ecommerce Assistant. We discuss several myths and misconceptions related to e-commerce and online business.

During this episode, we’re discussing various web design trends coming to light in 2024. Join us as we chat all about the resurgence of early 2000s and 2010s aesthetics in web design, with Y2K elements like glitter text and 3D effects making a big comeback. We’ll also discuss the use of animated typography, interactive storytelling, and the importance of balancing usability with on-trend design styles.